In the age of the internet and social media, it’s become commonplace for musical artists and bands to have a prominent presence on various social media platforms. In fact, social media has proven to be a very useful tool for musicians, often helping their music go “viral” and then experiencing a surge in followers of their music. Regardless of how far along you are in your musical journey, whether you are taking up online guitar lessons or trying to get your band to take off, social media is a helpful asset in your arsenal as a musician. We at Notes n’ Beats have put together a few useful tips and tricks which can help boost engagement, increase your following, and grow your brand online.
5 Tips To Help Musicians Grow on Social Media
Being Consistent
This is a valuable tip for musicians to spread their social media reach but is also useful advice for musicians in general. Maintaining a certain level of consistency is imperative, specifically with regard to performing, releasing content, as well as interacting with others online. It would be detrimental to your social media influence to simply post something once every now and then, and stay inactive for the rest of the time. Staying consistent with your activity will help your reach grow steadily, even if it may seem slow at first.
Staying Authentic
Another key aspect of being a successful musician online is staying true to your style and maintaining your authentic musical identity. This not only ensures that you can continue to create unique music of your own but also makes it a lot more likely that you make a more special connection with your followers. Providing your following with regular updates which also show off your authenticity and unique style is a fantastic way to nurture your social media connections and also attract more attention online. Keeping your music as well as your online persona as unique as possible is bound to strengthen your bond with your fans. At the Notes n’ Beats academy of music, we encourage students to explore their unique creative capacities and find their own identity as a musician.
Maximize Your Social Media Presence
If you are serious about increasing your social media reach, then it is vital that you make yourself and your brand as easy to find as possible. This means keeping an active profile on all the relevant social platforms. It's also important that you have a link to your music on your profiles on all of these platforms. Whether it’s Instagram, Facebook, Twitter, Soundcloud, or any other platform, giving users a direct link to hear your actual portfolio of work can do wonders for your overall presence online.
Encourage Interaction
Another surefire way to grow your following and also help improve your connection with your fans is to encourage interaction with users online. While this might seem like a more obvious tip, it is very easy to overlook simply interacting with your followers online. It’s important that you do not just see your social media platforms as a place for you to post and promote your music. It is also about deepening your connection with fans and getting them more engaged with who you are and what makes you different. This means getting involved in the comments section of different posts and having casual conversations with fans on platforms such as Twitter.
This also means encouraging your followers to repost or retweet your posts and your music. This will help loads to spread your content on a much broader scale. It can also help you just as much when you take it the other way, and retweet and repost anything your followers have said or posted about you. It can do a lot to show your following that you acknowledge them, and it is also sure to boost your overall engagement numbers online.
Avoid Going Off-Color
It would be smart to maintain a certain level of positivity with regard to your social media profile and online persona in general. Considering the sheer amount of negativity floating around on the internet and social media nowadays, it’s important to keep a warm and positive energy. It should also be remembered that nothing really dies or disappears on the internet, and saying or promoting something negative online is bound to stick to your brand forever.
These are just some of the easiest techniques that pretty much anyone can pick up, and these are sure to help your online musical persona grow. If you are looking to take up an instrument, the Notes n’ Beats music academy offers a range of music classes both online and offline, as well as music summer camp for young budding artists.